by Shane Lashley on August 27, 2008
This story is not just about women entrepreneurs who have a service that is available only to women, it is also about what both men and women can learn about innovation and branding from the story of these two courageous entrepreneurs. So if you are a woman entrepreneur in the NYC area, or you know one, take special note, this may be a service you need. But if you are a guy anywhere on free-enterprise earth, I encourage you to man-up and listen. This is no chick-flick post.
First, let’s get this part straight. If you have the ‘Sixth Sense’, you can ’see dead people.’ But it takes a seventh sense to see innovative opportunity lying dormant within common items available to anyone, and which already exist in a sea of competitors. Allow me to introduce the business equivalent of Haley Joel Osment’s sequel characters, Adelaide Fives and Amy Abrams. They ’see innovation.’ [click to continue...]
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by Shane Lashley on July 25, 2008
With all the talk about the significance of renewable energy it seems we have overlooked a source of economic energy that could be tapped to speed the adoption of renewable energy: entrepreneurial energy.
So I have created a question for our two most visible proponents of renewable energy, T. Boone Pickens and Robert Kennedy, Jr. To avoid any pat answers I have attached two stipulations to how the question cannot be answered. I believe entrepreneurs everywhere should be asking the same question and I welcome hearing your answers. [click to continue...]
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by Shane Lashley on July 13, 2008
Whether you are an established company with millions in revenue, or an aspiring entrepreneur contemplating turning the spare bedroom into the new world headquarters of your first venture, evaluating an idea for the product or service you wish to innovate is a critical procedure. It is so critical it may determine whether you make money or lose it and many people, companies included, do not have a structured process for assessing which of their many ideas should be pursued and which ones should be let go and when.
In an economy where intangible assets like intellectual property (patents, copyrights, trademarks and trade secrets) can make up as much as 50%-90%+ of the company’s total value, not having a process for evaluating ideas is like not knowing the route to the grocery store and having to figure it out all over again every time you want to eat. It wastes time, creates risk and may take you where don’t want to go. [click to continue...]
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