This story is not just about women entrepreneurs who have a service that is available only to women, it is also about what both men and women can learn about innovation and branding from the story of these two courageous entrepreneurs. So if you are a woman entrepreneur in the NYC area, or you know one, take special note, this may be a service you need. But if you are a guy anywhere on free-enterprise earth, I encourage you to man-up and listen. This is no chick-flick post.
First, let’s get this part straight. If you have the ‘Sixth Sense’, you can ’see dead people.’ But it takes a seventh sense to see innovative opportunity lying dormant within common items available to anyone, and which already exist in a sea of competitors. Allow me to introduce the business equivalent of Haley Joel Osment’s sequel characters, Adelaide Fives and Amy Abrams. They ’see innovation.’ [click to continue...]
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