The Innovative Cure For Economic Stress

With all the focus on what people are losing - homes, jobs, income, cars, etc. - the economic stress is off the chart. But is everyone in trouble? Is there anything you can do to cure your own economics without waiting for the entire economy to turn around?

Good news: Yes. There is a cure. What is it?

Rights. Rights to innovations, rights to their revenue, rights to their territories, rights to their online use and off-line use, rights to their improvements, rights to rent them, trade them or sell them. Think about it from this perspective: The prestigious Mass High Tech Awards on Oct 30 honored some of the most impacting innovating heavyweights in our society. They described this time in our history as “the innovation economy.”

If we truly live in the “innovation economy,” then rights to innovation are the new gold standard by which you should and can measure your true economic stability. Rights create predictable cash flow and cash flow provides stability.

But to the average person, the subject of innovation rights is intimidating, complicated and perhaps even boring. Those perceptions are symptoms of “1980s-itis”, a horrible affliction that can strike anyone regardless of age, gender, race, education or nationality.

Authorities estimate 1980s-itis is responsible for many unnecessary and otherwise entirely avoidable corporate bankruptcies as well as personal financial languishing characteristically found in its victims.

The reality is this: innovation drives our economy. Bad innovation, like Credit Default Swaps that cut the knees out from under Wall Street, can hurt us. But good innovation is what drove the free world economy from WWII until now. Innovation is what will pull our nation and the world out of the economic ditch.

Just look at what is happening on the Internet. There is so much demand for content that entire industries have emerged to provide ghost-written content for emails, sales pages, articles, blogs, and pretty much every venue on which the written word appears. The owners of the venues cannot keep up with the global demand for digital content by themselves, so they staff-up writers or outsource.

Right now, there are more innovations than there are channels to release them. If you think the global demand for innovation is in a recession, think again. Nothing could be further from the truth. Innovations meet needs - or at least perceived needs. Regardless of how economists differ on many aspects of our current condition, virtually all agree on one point: there is no shortage of money in the economy. Rather, there is a crisis of confidence among buyers at every level that’s causing that money to be sidelined. That money is sidelined by individual decisions.

What’s the message from buyers? “I’m not spending money on anything I don’t need, because I am not confident in the future.”

Simultaneously, they have stronger needs than ever.

1. Companies need to get products to market that customers will buy, even in this economy.
   
2. Customers need solutions to income loss, job instability, home foreclosure and rising costs.

What will companies and customers ultimately turn to in order to meet these needs? Innovation. Maybe it’s the innovation that today is sitting on a company’s shelf because management overlooked it a year ago, but today it would provide economic super-fuel to their bank account.

Maybe it’s the innovation the guy next door has been rumbling around in his mind as something that “somebody should do someday,” but he doesn’t have the time or understanding to make it come to life. Maybe it’s the innovation that never got any traction in another country, but in your country it would be an economic hit.

I could go on, because the hiding places of valuable innovation are legion. The point is that valuable innovations are all around you. Rights to valuable innovations can be obtained and you don’t have to be a rocket scientist to understand it or make it fun or make it insanely profitable. You just need to lose the 1980s-itis.

What can you do to combat 1980s-itis and unnecessary financial hardship?

1. Start shifting to an abundance mentality. The scarcity mentality focuses on what does not exist. The abundance mentality is the only place you’ll find solutions, because it is where opportunity exists. It’s not an attitude, it’s an awareness - a reality of facts that assaults the negativity that a scarcity mentality creates. Innovation is plentiful right now. Innovators are dying to get your attention and markets are hungry for solutions. Old style product sales are hurting, but there are massive economic channels available right now to those who will take action. And the skills needed to build revenue from innovation can be learned by just about anyone.

2. Take charge and take action. You need a plan of attack to jump start your success and keep you from mistakes you don’t have time or money to make. If you are not sure about how to make a plan, what it should consist of and where to find great innovation, or even what to do with it once you find it, then take advantage of our multimedia membership community and eCourse entitled, “The Coming Economic Boom For Bloggers.” You’ll learn how to make a plan to attract, capture and monetize innovation rights by taking action through blogs, and we’ll mentor you along the way. You can view our short video (1:34) and judge for yourself whether this is for you.

3. Expand your network. Economic hard times require all of us to reach out and focus on the needs of others in order to ensure our own needs are met. It’s called the Law of Attraction. That “law” is just as powerful as the law of gravity today. Right now, the value of ideas and relationships are the only things going up. Invest in both and enjoy the returns on your investment. Surrounding yourself with talented, positive people who initiate and communicate will be wind in the sails of your innovation ship.

While everyone is focusing on what they are losing, whether it’s stock value, homes or jobs, remember your cure is to own the gold in our innovation economy. You can own the rights to innovations.

CLICK HERE To See More Info On Owning Rights To Innovations

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