“How To Be A Genius” Author Turns Book Into An Experience

I suppose it only makes sense that if you are going to write a book on how to be a genius in five minutes or less, you should also write the book in a manner that fits the title. So when I picked up my copy at the bookstore, the impact began before I even had the cover opened, and then magnified when I started to read it.

Gary’s book, “How To Be A Creative Genius (in five minutes or less)” is a great catch-you-off-guard book. If you are a literal thinker ready to take step-by-step procedures from the book and execute your genius, forget it. It isn’t there. If you measure the value of a book by dividing the price you paid by the number of pages, prepare to be frustrated. The book isn’t expensive (I paid $14.95 at Barnes & Noble) but its is small and short. However, if you expect someone who claims they can teach you to be a genius to do something that signifies their own qualification to be the teacher, the book ‘experience’ will teach you as much as the words on the page.

The book is loaded with sarcasm. If you miss that early on, you’ll go way off into the weeds regarding what he is saying. If you get that part right, it is easy to follow. Gary distills some profound truths into short cogent stories or examples that really stick in the mind and confront the heart in a gentle yet direct way. The premise of Gary’s approach is that the genius is already inside you - he doesn’t put it there, he helps you awaken it yourself and connect to it. To do this, he must confront the assumptions, beliefs and habits and that suppress the genius within you. Like the best pediatrician who can perform a procedure without the child even knowing it, Gary’s approach causes you to confront those inhibitors through his whimsical fashion. By the time you realize what he is doing, he has already done it. It is truly a fun approach.

I read the book last week and it has been on my desk ever since. I find myself referring to certain vignettes and then remembering them when I’m far away from my desk doing things that have nothing to do with work.

One of my favorite qualities of the book is how Gary uses true stories of great geniuses to make the point his point, and how these points make the geniuses more human and real. I also really liked how it made me look in the mirror in a real way, not just once but pretty much every day since I read the book.

This is not just a book, it is an experience. If you are in a rut or a literal thinker, prepare to cock your head to the side like a confused puppy before the wisdom of what he has done hits you. That is part of the value of the book, not a sign that it’s the wrong book for you. The more you cock your head to the side, the more you need this book.

It’s a great read for entrepreneurs so I highly recommend it for anyone who wants to stoke up the creativity in a fun way.

Check out Gary Unger on LinkedIn at http://www.linkedin.com/in/garyunger or http://www.garyunger.com

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