Could T. Boone have missed the most obvious question? That’s the question I found myself asking after reading various blog responses to his announced plan to invest $2 billion in wind energy. Skeptics and critics in the blogosphere were calling into question the wisdom of the plan because of wind instability. So I found myself asking, “How likely is it that a multi-billionaire with five decades of experience in energy would decide to build the largest wind farm in the world and never ask himself this -
‘What if the wind doesn’t blow?’”
If you look at his video presentation, he references a large graphic of a wind map of the world. According to that map, the Midwest US is the number one place in the world for wind generation. But where did the map come from? Another presentation he uses references this wind map.

Turns out he is using maps produced by 3Tier, consistent with those from the United States Department of Energy, National Energy Research Laboratory.
I am at no risk of ever being accused of being a scientist, but it seems the scientific community does not dispute the significance of wind power generated in the Great Plains of the US.
I am particularly impressed with Mr. Pickens because he is calling on the private sector to take action. In case you missed it, Congress recently voted to kill a one billion dollar tax credit for investing in alternative energy. They couldn’t find the money to pay for it, yet we are paying $700 billion per year for oil to nations that don’t like us. Mr. Pickens isn’t waiting around for the government to give him permission to get this done, he’s taking it on head-first himself, and calling others to join him. Is there a profit motive in Mr. Pickens? Personally, I hope so. If he’s going to call on the private sector to do what the government won’t – invest in alternative energy – he needs to lead the way in showing the private sector that there is money to be made in heeding the call.
This week, Mr. Pickens is the pick for driving innovation for the sake of society. He made a plan and put money behind it. That’s more than anyone else has done. Is it perfect? I don’t care. It’s a start and we can improve upon it as we go. Like any business, execution trumps strategic planning every time. He’s executing his plan when others are debating whether it is even necessary to plan at all. And what he’s doing may benefit his pocketbook, but it also benefits society and arguably our national security whether you are a shareholder in his company or not. Now that is a value proposition I can get behind.
Should the government adopt or in some way get behind the Pickens Plan?
If you want to see a short video of T. Boone Pickens explaining on a whiteboard what he is doing and why you should care about it, click on the picture below.
But be sure to come back and let me know what you think.
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{ 6 comments… read them below or add one }
Blake Windham 07.14.08 at 5:47 pm
The one thing I would add is that the Midwest and Southwest has an abundance of sun to generate solar power and that is not being utilized. The cost to invest in this type of system is still prohibitive for the average off-the-grid or grid-switching consumer. Until a person can recoup their investment in less than 5 years, they won’t do it. Also, the mechanical-physical wind turbine problems (maintainance, ecology, etc.) create more difficulties than they fix. I’m waiting for solar, and it needs to be cheaper.
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Shane Lashley 07.16.08 at 4:53 pm
Blake - thanks for stopping by the site. I’m going to do more on solar next week because it is tough to talk about wind and not cover solar too, especially since solar is a huge natural resource for us.
It seems some companies are planning ‘09 product releases that may be of interest to the consumer. I don’t see a consumer market emerging for giant windmills - that seems to be the domain of the big investors like Pickens. It looks like the consumer market is going to focus on solar. I wonder if the day will soon come where wind and solar complete like DirectTV and cable?
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Sean Baker 07.16.08 at 11:51 pm
Hey Shane - Great blog. I’m with you. I seriously doubt that T.Boone, or, just “T” as I refer to him, threw that much cash at something that wasn’t very well researched. I recently caught a news episode that showed a community in OH that powers a city and the surrounding farms plus sells the remnant power back to the power company. More than seeing another industrialist capitalize, I really liked the thought of regular people banding together, benefiting their community and then distributing the money that they make from selling their “resource”. Seems that this idea of true energy COOP’s might be an up-and-coming one. Let’s face it, wind will be a great source for certain areas. For others it will likely be water turbines (exist today). And still others, it might be geo-thermal or solar, when those technologies are more efficient. I think the idea is that it’s not a single solution but rather several.
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Shane Lashley 07.17.08 at 1:09 am
Sean, thanks for the kudos and welcome to the blog.
You bring up a great point and I wonder how energy collection and distribution may alter the real estate development of residential neighborhoods in the future. Will more people push further to the outer edges of a metropolitan area and live in more village-like neighborhoods? Will the economics of energy become a competitive point in selling or buying a house?
The people you mentioned in OH have an interesting selling proposition for those who may want to live in that community. Will other communities start to compete based on lower energy costs and re-investment of the profits back into the community?
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Brian Campbell 07.17.08 at 11:15 pm
Shane, you started a great blog! This entry was certainly thought-provoking.
I admire T.Boone’s determination to build this massive wind farm. As you say, at least the man is doing SOMETHING pro-active to relieve dependence on oil.
The encouraging news here in Texas is that the Texas energy council just approved $4 Billion to build new wind-power transmission lines across Texas. We shall see how quickly they get built!
These quotes from T.Boone’s website make me want to put up my OWN windmill:
In 2008, the U.S. imports nearly 70% of its oil … and growing.
A whopping 25% of world’s oil is consumed here in the United States.
World oil production peaked in 2005.
Oil is more expensive to produce, harder to find… cheap and easy oil is gone.
A 2005 Stanford U. study found that there is enough wind power worldwide to satisfy global demand 7 times over — even if only 20% of wind power could be captured.
Building wind facilities from Texas to North Dakota could produce 20% of United States electricity.
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Shane Lashley 07.18.08 at 7:18 am
Thanks, Brian. Glad you could stop by. My reaction was much like yours. I read those stats and quotes and then checked out the sources and was even more stunned. I originally wondered if Mr. Pickens coined the phrase, “Midwest US is the Saudi Arabia of wind”, but it turns out that has been a common consensus for years. Bobby Kennedy, Jr. and Mr. Pickens are giving it press exposure but the comparison isn’t new - or in dispute - to the scientific community.
Is owning a windmill going to be like owning a cell phone tower if you are a farmer in rural America with land next to an interstate? Maybe so.
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